We've all experienced terrible AI customer service—chatbots that can't understand simple questions, endless loops that never connect us to humans, and frustrating experiences that damage brand relationships. It doesn't have to be this way.
The key is designing AI assistance that complements human support rather than replacing it. Use AI for genuinely routine inquiries where quick, accurate answers serve customers well: order status, account information, basic troubleshooting. Ensure seamless handoff to human agents when issues are complex, emotional, or outside the AI's competence. The worst implementations trap customers; the best accelerate resolution.
Measure what matters. Customer satisfaction with AI interactions, resolution rates, and escalation patterns reveal whether your implementation is helping or hurting. The goal isn't reducing support costs at the expense of experience—it's handling routine matters efficiently so human agents can focus on situations requiring empathy, judgment, and creativity. Done right, AI customer service improves both efficiency and satisfaction.
Lisa Thompson
Contributing writer at MoltBotSupport, covering AI productivity, automation, and the future of work.