Building AI Workflows with Make (Formerly Integromat)

Make (formerly Integromat) has quietly become the best way to build AI-powered workflows without code. Unlike Zapier, it handles complex branching logic and data transformations that AI applications require. Here's how to get started.

The basic pattern is: trigger, process with AI, take action. For example, when an email arrives (trigger), send it to Claude for categorization (AI process), then route to the appropriate folder or draft a response (action). Make's visual builder makes these flows easy to understand and modify.

Advanced techniques unlock real power. Use routers to send different types of requests to different AI models—simple queries to cheap, fast models and complex ones to capable, expensive models. Implement error handling that retries failed AI calls with modified prompts. Store context in data stores for multi-step conversations. Within hours, you can build sophisticated AI assistants that rival custom-coded solutions.