Dedicated AI writing tools promise to outperform ChatGPT for content creation. After testing three major players against direct ChatGPT use, the results were surprising.
Jasper offers the most polished experience. Templates for specific content types, brand voice learning, and campaign management features make it genuinely useful for marketing teams. The AI quality itself is comparable to direct ChatGPT—because it is ChatGPT with good prompting underneath.
Copy.ai focuses on shorter content—ads, product descriptions, social posts. For these formats, its specialized templates save time compared to writing prompts from scratch. Longer content capabilities exist but feel like an afterthought.
Writesonic attempts to do everything, which means it does nothing exceptionally well. Jack of all trades, master of none.
The honest conclusion: these tools sell convenience, not AI capability. A skilled ChatGPT user can replicate their output.
Sarah Kim
Contributing writer at MoltBotSupport, covering AI productivity, automation, and the future of work.