Every sales tool now claims AI capabilities. Most are marketing fluff—a chatbot relabeled as "AI-powered." But some genuinely improve sales performance. Here's how to tell the difference.
Meeting intelligence tools that transcribe, summarize, and analyze sales calls provide real value. They identify patterns in successful deals, flag competitor mentions, and remind reps about follow-up commitments. The ROI is measurable in time saved and insights gained.
Lead scoring AI that actually works uses behavioral signals beyond demographic data. Website visits, email engagement, content downloads—these predict intent better than company size or industry. But the model needs your data; generic scoring helps little.
Content recommendation AI suggests what to send prospects based on their stage and interests. This works when you have good content; garbage in, garbage out. The AI amplifies your content strategy, positive or negative.
Marcus Chen
Contributing writer at MoltBotSupport, covering AI productivity, automation, and the future of work.