Content calendars are time sinks—coming up with ideas, scheduling posts, tracking performance, adjusting strategy. I automated 80% of mine while keeping content quality high. Here's the system.
Ideation starts with AI analyzing what's working. It scans my past content, industry trends, competitor posts, and seasonal patterns to suggest topics. The key is providing context about my audience and voice—generic suggestions are useless.
Scheduling uses AI to determine optimal posting times based on historical engagement. More useful: it identifies content gaps. "You haven't posted about X topic in 3 months despite it being a top performer" is actionable insight.
The human element is curation and voice. AI suggests 10 ideas; I pick 3 and add my perspective. AI drafts outlines; I write with personal stories. AI schedules; I adjust for real-world events. The system handles grunt work while I handle creativity.
Lisa Thompson
Contributing writer at MoltBotSupport, covering AI productivity, automation, and the future of work.